Thursday, July 16, 2009

Sue Scheff: What if Your Teen Was Here to Teach YOU?


Author and educator, Sue Blaney has written some fantastic parenting books targeted at teenagers. I recently received her audio and workbook set on You’re Empowered! Parenting Teens with Conviction, Communication and Love, and cannot believe all the fantastic information she has included! If you have a tween entering into “teenhood” or have a teen – this is great resource for you.


I also check in with her Blog too – Please Stop The Roller Coaster, and this week the subject of what can your teen teach you is one I had to share.




You’re probably pretty tuned in to your role as “teacher.” To teach your teenagers the skills, values and lessons you feel they need, you use every tactic available to you; you coach, advise, demonstrate, direct, cajole, arm-twist, model, lecture… and more. This is an important, vital even, part of your role as parent. But consider that maybe the reverse is true, too…maybe your child is here to teach you as well as learn from you. If this is true, how would that change your relationship? How might this alter the way you communicate? Would this change the way you look at your teen?


What are the things you have learned from your child? I’ve learned patience, creativity, and how to approach things differently at times. I’ve learned how to give space when all I really wanted to do was hold on to them tighter. I’ve learned to rely on faith that things will work out, even if I’m really not terribly confident.


I marvel at how looking at my daughter is in some ways like looking in a mirror for me. This is less true in regards to her wonderful qualities than it is when she is doing something that is annoying. When I’m not too caught up in the moment, I do have a little voice that points out there is a lesson here for me. More often than not it is because the behavior I’m witnessing that is irritating is behavior that I exhibit myself. Her behavior – and my response to it- can teach me a lot in those moments… but those are the most difficult moments in which to take in this lesson.


Try it. Try to focus on what your teen can teach you, even when you find yourself at odds with him. He’s treating you with disrespect? Perhaps that is a good time to practice a humorous way to redirect the interaction. She’s late for curfew and you’re worried sick? Perhaps here is where you get to practice the art of staying firm without expressing anger. She’s tactlessly treating her younger brother as though he is subordinate and stupid? She didn’t pick up this attitude, tone or manner from someone you know, did she? Truth be told, too often that nasty tone that comes out periodically around here sounds a little too familiar to me.


Ponder this question: What is my child teaching me? I’d love to hear about what you learn.


Follow Sue Blaney on Twitter @sueblaney

Saturday, June 13, 2009

Sue Scheff: Google Bomb Book - Chapter One - We're Not in Kansa Anymore

John Dozier and his team are having fun creating teasers for our upcoming best selling book of one of today's hottest topics!!!! Internet Safety, Online Image, Monsters of the Web and more!

The Untold Story of my $11M Jury Verdict for Internet Defamation - Landmark Case and growing problem in the World Wide Web. - No - we are not in Kansas anymore!

http://www.youtube.com/watch?v=2byX1XG9qT8

Order today - http://googlebombbook.com/

Thursday, June 11, 2009

Sue Scheff: Google Bomb Book Explodes on YouTube

It seems the animation is only growing in steam - and my co-author’s tech team is creating more and more videos to help bring everyone a better understand of the launching of Google Bomb Book!

Dozier Internet Law and Sue Scheff:
http://www.youtube.com/watch?v=inSlnQO_Xr0

Online Defamation Verdict:
http://www.youtube.com/watch?v=k9O1aWJ15TI

Google Bomb Late Summer:
http://www.youtube.com/watch?v=w_7P6PNOrSE

Monday, June 1, 2009

Sue Scheff: Google Bomb Book Debuts on YouTube


Google Bomb, the book, will be in your favorite bookstores September 1, 2009.
Google Bomb is the story of Sue Scheff and legal commentary from John W Dozier Jr.

Check out the new animation review of our upcoming best-selling new book!

YouTube Debut Click Here: http://bit.ly/14ma3I

Saturday, May 23, 2009

Sue Scheff: Google Bomb Book Video



Google Bomb, the book, will be in your favorite bookstores September 1, 2009. Google Bomb is the story of Sue Scheff and legal commentary from John W Dozier Jr.


Check out the new animation review of our upcoming best-selling new book!

Click Here: http://bit.ly/14ma3I
Preliminary Book Cover

Tuesday, May 12, 2009

Sue Scheff: Is Google God?

Source: Toronto Sun

More like Casebook
Social networking sites can sometimes make or break a case in court


Be careful what you post on Facebook or MySpace, because anything you say or upload can and will be used against you in a court of law.

Last year, for example, an Ottawa court heard that a civil servant had started a clandestine affair with an old friend she reconnected with through Facebook during a messy custody battle involving three kids.

In a Vancouver courtroom last month, defendants in a personal injury case produced photos from the plaintiff's Facebook profile showing that while Myla Bagasbas was seeking $40,000 in damages for pain, suffering and loss of enjoyment after a car accident, she was still able to kayak, hike and bike post-accident.

"Facebook will be seen as a gold mine for evidence in court cases," said Ian Kerr, Canada Research Chair in ethics, law and technology at the University of Ottawa.

But it will also challenge the courts to further define the notion of personal privacy. In a precedent-setting case this year, a Toronto judge ordered that a man suing for physical injury in a car accident be cross-examined on the contents of his private Facebook profile. Justice David Brown of the Ontario Superior Court of Justice overturned a previous court decision that called the defendant's request to look for incriminating evidence a "fishing expedition."

The very nature of Facebook is to share personal information with others, Brown wrote, and is likely to contain relevant information about how the plaintiff, John Leduc, had led his life since the accident. But if Leduc's profile is private with restricted access, is that considered an invasion of privacy?

"The courts sometimes don't get it," Kerr said. "The tendency in judicial opinion and popular thinking is that once something is out in the public, there's no such thing as privacy anymore. But that can't be right because we all have curtains."

For Facebook users, those curtains are our privacy settings. If our home is our castle, Facebook should also be considered a walled domain, Kerr said.

For example, while a member may post pictures from a beer bash the night before, that doesn't mean they would take the same pictures to show off to their boss the next day, Kerr explained.

Likewise, in Murphy versus Perger, a judge ordered that the plaintiff, who was suing for claims of personal injury and loss of enjoyment of life after a car accident, produce copies of her Facebook pages showing photos of her engaging in social activities. In her judgment, Ontario Superior Court Justice Helen Rady wrote "The plaintiff could not have a serious expectation of privacy given that 366 people have been granted access to the private site."

But having 366 Facebook friends doesn't entitle the rest of the world to view personal information meant only for certain eyes, said Avner Levin, director of the Privacy Institute at Toronto's Ryerson University.

"It's not how many people you share it with, it's who you choose to share the information with," Levin said. "The judge is missing the point. What's important is not how many people are your friends, but who you choose to know you."

While we're able to compartmentalize and separate people in our lives offline by assigning titles to different spheres -- co-workers, neighbours, family -- the online world fails to recognize those distinctions, he added.

It's a habit that spills over in the job hunt as well. Employers admit they rely heavily on information they glean about a candidate from Google searches and networking profile pages. But it's an unfair screening process, Levin said, and attaches more value to people's online identities -- and sometimes third-party information -- than the candidate they meet in real life.

"We need to suppress that tendency to go on Google and look people up. There's already a process of hiring that works for them and has been working for years," Levin said.

While we're more likely to trust a direct source and treat gossip with skepticism in the offline world, the same can't be said of online information.

Pruning online identities and putting a person's best cyber-foot forward are services offered by companies such as DefendMyName, a personal PR service which posts positive information about a client and pushes down negative links in Google. ReputationDefender also destroys libelous, private or outdated content.

"A resume is no longer what you send to your employer," said ReputationDefender CEO Michael Fertik. "More people look at Google as a resume."

But instead of authenticating information found online, people are trusting secondary material and treating Google like God.

"What happens is in a court of law, you have to prove something beyond a reasonable doubt. On the Internet though, many decisions are based on lower standards," Fertik said.

But is sanitizing a person's online reputation of unflattering content an infringement of freedom of speech and freedom of expression?

"Only if you believe Google is the best and most accurate source of information," Fertik said. "But I don't think Google is God. I believe Google is a machine."

vivian.song@sunmedia.ca

Monday, May 4, 2009

Sue Scheff: It's Up to You - Child Obesity


IU2U.org - It’s Up to You….


What a great informational website on child obesity, eating healthy, and learning about how to make healthy changes in your family’s diet


What are kids eating - Kids’ Food has Excessive Sugar, Fat and Salt - learn more details here: http://iu2u.org/kids_food_trends.php


Effects of Obesity - It’s not just a “weight problem.” Learn the many ways becoming obese at a young age can affect a child now and in the future. Click on the figure below to see the effects of childhood obesity.


It’s Up 2 U!


12.5 million American children are obese. By 2010, this number will increase by 20%. Isn’t it time we make a change? Get on board with the Fit Kids Act today at http://iu2u.org/sign.php


Then, check out the four-week Chiquita Family Challenge complete with menus, daily fitness and activity charts , kid-friendly recipes from Chef Robert Rainford and lifestyle tips from Dr. Oz’s HealthCorps at http://iu2u.org/change_family_habits.php.


Learn more at http://iu2u.org/index.php and join their FaceBook group at http://apps.facebook.com/causes/271974

Tuesday, April 28, 2009

Sue Scheff: Parenting Teens with Today's Pop-Culture




I was forwarded this fantastic website/Blog that can has some really great information on today’s teens through pop-culture! Learning about today’s trends, hot items, great books and more!

Visit: http://connectwithyourteens.blogspot.com and see what Jennifer is talking about today!

Saturday, April 25, 2009

Sue Scheff: Alliance for a Healthier Generation


Summer is almost here - help your kids get healthy, eat healthy and get outside and get active! Promoting positive eating habits and regular excercise can help build your child’s self esteem and help them to make better choices!


Sabrina Bryan has teamed up with The Alliance for a Healthier Generation to launch their new campaign called empowerME by challenging today’s youth to make their own workout video! The top five finalists will receive autographed copies of Sabrina’s newest BYOU DVD and the winner will also receive a personalized video message from Sabrina. For more information on The Alliance for a Healthier Generation, the empowerME campaign and Sabrina Bryan’s video contest please visit http://www.empowerme2b.org/.


About empowerME: empowerMe is a by kids, for kids movement that inspires today’s youth to eat healthier and move more, motivate each other, and to be a solution to America’s obesity epidemic. One million kids have already joined the movement and we want one million more by 2010! For more information about the empowerME campaign, please visit: empowerme2b.org
About the Alliance for a Healthier Generation: The Alliance for a Healthier Generation is a partnership between the William J. Clinton Foundation and the American Heart Association created to reduce childhood obesity and empower kids to make healthy lifestyle choices. For more information on the Alliance for a Healthier Generation, please visit:




There has been such a huge jump in childhood obesity and there is no time better than now to join the fight against it!

Sunday, April 19, 2009

Sue Scheff: Teenage Girls and Parenting


Oh, I love getting introduced to new websites, books and more that help parents today with their wonderful children that have reached teen-hood. Debra Beck is an author and mentor helping parents understand peer pressure, bullying, self body image and other issues that our kids face today. The following article, written by Debra Beck, is an example of the vital information she has to share with others.


Are We Training Teenage Girls to be Great Deceivers?



I read all these articles about keeping a close eye on our teens, to make sure they aren’t making any bad decisions and they are safe. I listen to parents discussing the same issues. How close is too close and what are we teaching our teens, without even knowing it? We read her journal, get on to her My Space account, and listen in on her private telephone calls. Are we sending a message that we care or are we sending a message that we don’t trust our kids?


There’s a fine line between trusting your teenage girls and staying attentive to their safety
The first thing you are teaching her is that honoring some one’s privacy isn’t that big of a deal, if you really need to know something. You are also teaching her how to become an expert liar and a good deceiver. She will learn how to become really sneaky, because the more she knows you are doing these things, the better she will get at learning how to hide them from you. When you push up against something or someone, there is no choice but to get stronger. That’s the way things work. If you are protesting something, the side that is being protested has to get stronger to stay alive. We don’t want to help our teen practice these behaviors. We want to help them make good decisions for themselves.


To trust our teens, we must first understand thatthey are teens, and honor their privacy.
Give them the room to be teens, and give them the guidance to learn how to become responsible adults. These teenage years are the years that they are starting to pull away, testing their own boundaries. Don’t push them away more by being a parent that expects them not to be a teen, and will do anything to make sure that they are not behaving like one.


Be a good role model to your teenage girl: you wouldn’twant her peeking in on your private life.Don’t peek in on hers either.


Looking at their journal, checking their My Space account and any other sneaky behaviors will push them away from you. Then they are on their own to make decisions which they may not be capable of making. To be available for them you have to understand them and respect them. Just because they are younger doesn’t mean they do not deserve to be respected. We need to help them to become adults who make good decisions for themselves.


By respecting them we help them become respectful adults as well. We want to set a good example, through being a good role model, so decide next time before you peek in places your teen might prefer you didn’t what kind of role model you want to be? Ultimately this will be more valuable than anything you could come across.


For fifteen years, Debra Beck has done workshops with Girl Power, a program sponsored by the U.S. Department of Health and Human Services that is dedicated to helping “encourage and motivate eleven- to sixteen-year-old girls to make the most of their lives.” Her book “My Feet Aren’t Ugly” will resonate with teenage girls and their parents equally for its sound advice and helpful suggestions, based on the author’s own experiences.

Thursday, April 9, 2009

Sue Scheff: Google Bomb: Expert Solutions to Protect Yourself from Online Attacks and Maintain a Searchable Image

Pre-Order Google Bomb on Amazon.com today!

Our society has reached an all-time low. Simple keystrokes can now literally ruin lives, reputations, and cause years of suffering, and require exorbitant amounts of time, money, and sanity to rebuild a life and/or career that has been shattered by cyberbullying, Internet defamation, identity theft, privacy invasion, and so much more. There is even a term that has emerged into our lexicon that describes the practice of manipulating the ranking of web pages: Google Bomb.

Sue Scheff knows first hand about the devastating effects of Google bombing and Internet defamation. Her reputation was destroyed and she almost lost her business because of false and libelous statements about her and her business that went viral. Falling into a deep depression accompanied by agoraphobia, Sue could not escape the abusive attacks from strangers and the paranoia that accompanies such abuse. However, she fought back, and sued the figure head who launched the attack campaign and was awarded a jury verdict of $11.3 million--a case that has set the precedent for a massive debate on Internet regulation vs. free speech and Internet etiquette and safety policies.

Because there is so much to navigate and know about the unknown and mostly unchartered legal territories of Internet usage, Sue has rounded up some of the world's most preeminent experts on the newly emerging business of Internet law, including attorney John W. Dozier. In Google™ Bomb, Dozier and Scheff offer a hybrid of memoir and prescriptive self-help, as well as a timely call to action that will arm readers with what they can do to avoid falling victim to cyber abuse, rebuild their own ruined reputations, or avoid unknowingly committing a crime against strangers on the Internet.

Written with two markets in mind: those hundreds of thousands of people who are victims of Internet harassment and cannot afford legal council to help clean up their reputations, and those who have built a career, business, and personal reputation and want to be armed with protection and prevention techniques that will help them avoid falling victim to cyber bullies, hackers, e-vengers, and Phreaks.

The true-life story of Sue Scheff's landmark lawsuit and the lessons she learned coupled with invaluable expert advice from a top Internet legal and reputation defense expert, Google™ Bomb is a heavy-hitting, one-of-a-kind book that will likely spark debate, controversy, and save lives at the same time.

Sunday, April 5, 2009

Sue Scheff: What is the Choking Game and Teens?


The Choking Game - a teen thing? What is the Choking Game? It is definitely not a game any parent want to learn about the hard way. Learn more now about this horrific game through G.A.S.P. (Games Adolescents Shouldn’t Play).


I received an email from a mother that almost lost her son to this game. She is now part of an advocacy group to help inform and educate others about this choking game. She understands she almost lost her son, as a matter of fact, she thought she had. Miraculously, her son survived after several days in a coma following this incident. As a parent advocate, I always encourage others to share their stories, mistakes, experiences etc in an effort to help others. This is one of the many parents that is hoping you will learn from her firsthand experiences.


Source: G.A.S.P.


It’s not a game at all—just an act of suffocating on purpose.


Adolescents cut off the flow of blood to the brain, in exchange for a few seconds of feeling lightheaded. Some strangle themselves with a belt, a rope or their bare hands; others push on their chest or hyperventilate.


When they release the pressure, blood that was blocked up floods the brain all at once. This sets off a warm and fuzzy feeling, which is just the brain dying, thousands of cells at a time.


From this parent:
Holding my son, as he took his first breath of life, for the second time took my breath away. He got a second chance to make a better choice. What I witnessed defies logic and reason. I made a choice to quit trying to understand, and instead pour my passionate gratitude for his life into advocacy work - to be a ripple in the wave of some much needed change. Stopping this behavior only starts with awareness. Ed4Ed is a program of education for educators. I consider all who possess knowledge, all upon acquiring it who connect with youth, care for and/or guide them, are then in turn ambassadors of that truth – incumbent educators.


When I am personally presenting from the materials of the program, I conclude by passing that torch to those with whom I speak. This deadly activity, masquerading as a “game” is an international problem, with a simple solution, educate! Give our kids the facts and they’ll make a better choice. Once he became aware of what had happened, Levi just shook his head and said “I didn’t know, Mom. People pass out all the time. I didn’t know.” Not one boy in the 500 that attended his boarding school knew the facts. They studied physics, science, biology and anatomy. None thought of it as anything more than a parlor trick, something new to try, not drugs, not alcohol – just a game. When we know better, we do better. When they know better, they will too.


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Sunday, March 29, 2009

Sue Scheff: Teens and Getting them Active Physically Again - PE4Life


In today’s generation of technology many kids are found behind their computer screens, cell phones, IPods, etc rather than participating in physical activities. It is important for parents to encourage their children and teens alike to become more active. It can not only stimulate your brain but offers stress relief when the pressures of being a teen can become overwhelming. PE4Life offers some educational and important information for parents - read more and take the time to exercise your mind!


Source: PE4Life

Parents

Parents are busy with a full workday, helping their children with homework, engaging their children in after school activities, and so on. This doesn’t leave a whole lot of time for physical activity in your own lives. Do you realize that schools have devalued and cut physical education to the point that the majority of children get one day of PE per week? Children today have a shorter life expectancy than their parents for the first time in one hundred years because of the epidemic of obesity, according to Dr. William Klish, Professor of Pediatrics and Head of Pediatric Gastroenterology at Baylor College of Medicine. Lack of PE at school is a disservice to your child’s health. Speak up. Demand that your school offers daily quality physical education. Use PE4life as a resource partner to enhance your school’s PE program. A recent study revealed that 81% of teachers and 85% of parents favor requiring students to take physical education every day at every grade level. As parents, you can rally people in your community to get involved by ordering a PE4life Community Action kit video and show it to the PTA, the school board and other community groups. The next step is to invite PE4life to make a presentation to your school leaders, bring a team of people to train at a PE4life Academy, or invite PE4life to do an in-service for your school staff. As your resource partner, PE4life can provide these and many other services to your school as you work to get children more active and healthy.
The PE4life Approach to Physical Education:
Be offered to every child every day
Be available for all students, not just the athletically inclined
Provide a wide variety of sports and fitness activities to promote an active and healthy lifestyle
Assess students on their personal progress toward fitness and physical activity goals
Incorporate technology on a regular basis
Extend beyond the walls of the gymnasium to form community and business partnerships

Source: PE4Life


Today’s “New P.E.,” as exemplified by PE4life, is a health-and-wellness-based approach to physical education that caters to all students, not just the athletically inclined. Students are encouraged to pursue a variety of sports and physical activities (team and individual) – for a lifetime.


Get Involved—Become a Friend of PE4life, get your community involved, sign up up for the PE4life newsletter and communicate to government leaders.
News & Info—Get the latest information on physical education, childhood obesity, exercise and the brain, youth fitness and legislative news. Also link to other great websites.
Results—Review research findings and measurable outcomes of PE programs.
Grant Info—Find creative sources of funding for the physical education program at your child’s school and a forum where you can ask questions or share your thoughts and successes.
PE4life Program Services—Find information about our Program Service Packages, how to order our services, training dates, academy locations, and testimonials.
Events–Find dates for Academy Training, National PE4life Day, PE4life Workshops, and PE Conferences.

Monday, March 23, 2009

Sue Scheff: Parenting Teens Today

Are you a parent of a teenager or pre-teen that is starting to make some poor choices? They are great kids, but suddenly the decisions they are making are worrying you. Is there a new circle of friends that you are not familiar with?

Are you at your wit’s end?

As the founder of Parent's Universal Resource Experts we speak with parents on a daily basis that are struggling with today's youths.

Are you experiencing any of the following situations or feeling at a complete loss or a failure as a parent? You are not alone and by being a proactive parent you are taking the first step towards healing and bringing your family back together.

Is your teen escalating out of control?
Is your teen becoming more and more defiant and disrespectful?
Is your teen manipulative? Running your household?
Are you hostage in your own home by your teen’s negative behavior?
Is your teen angry, violent or rage outbursts?
Is your teen stealing?
Is your teen verbally abusive?
Is your teen rebellious, destructive and withdrawn?
Is your teen aggressive towards others or animals?
Is your teen using drugs and/or alcohol?
Does your teen belong to a gang?
Do they frequently runaway or leave home for extended periods of time?
Has their appearance changed – piercing, tattoo’s, inappropriate clothing?
Has your teen stopped participating in sports, clubs, church and family functions? Have they become withdrawn from society?
Is your teen very intelligent yet not working up to their potential? Underachiever? Capable of doing the work yet not interested in education.
Is your teen sexually active?
Teen pregnancy?
Is your teen a good kid but making bad choices?
Undesirable peers? Is your teen a follower or a leader?
Low self esteem and low self worth?
Lack of motivation? Low energy?
Mood Swings? Anxiety?
Teen depressionthat leads to negative behavior?
Eating Disorders? Weight loss? Weight gain?
Self-Harm or Self Mutilation?
High School drop-out?
Suspended or Expelled from school?
Suicidal thoughts or attempts?
ADD/ADHD/LD/ODD?

Is your teen involved in legal problems? Have they been arrested?

Does your teen refuse to take accountability and always blame others for their mistakes?

Do you feel hopeless, helpless and powerless over what options you have as a parent? Are you at your wit's end?

Does any of the above sound familiar? Many parents are at their wit’s end by the time they contact us, but the most important thing many need to know is you are not alone.

There is help but the parent needs to be proactive and educate themselves in getting the right help. Many try local therapy, which is always recommended, but in most cases, this is a very temporary band-aid to a more serious problem. One or two hours a week with a therapist is usually not enough to make the major changes that need to be done.

If you feel you are at your wit's end and are considering outside resources, it may be time to consider Residential Therapy. An informed parent is an educated parent and will better prepare to you to make the best decision for your child. In my opinion, it is critical not to place your child out of his/her element.

In many cases placing a teen that is just starting to make bad choices into a hard core environment may cause more problems. Be prepared – do your homework.

Many parents are in denial and keep hoping and praying the situation is going to change.

Unfortunately in many cases, the problems usually escalate without immediate attention. Don’t be parents in denial; be proactive in getting your teen the appropriate help they may need.
Whether it is local therapy or outside the home assistance, be in command of the situation before it spirals out of control and you are at a place of desperation.

At wit’s end is not a pleasant place to be, but so many of us have been there. Finding the best school or residential program for your child is one of the most important steps a parent does. Remember, your child is not for sale – don’t get drawn into high pressure sales people, learn from my mistakes - gain from my knowledge.

Read my story at http://www.aparentstruestory.com/ for the mistakes I made that nearly destroyed my daughter.

In searching for schools and programs we look for the following:
· Helping Teens - not Harming them
· Building them up - not Breaking them down
· Positive and Nurturing Environments - not Punitive
· Family Involvement in Programs - not Isolation from the teen
· Protect Children - not Punish them
Some Informational Websites on Teen Subjects:

Teen Depression, Teen Runaways, Teen Pregnancy, Teen Internet Addiction, Teen and Youth Gangs

By Sue Scheff
Founder of Parent's Universal Resource Experts
Author of Wit's End!

Wednesday, March 11, 2009

Is Twitter the New Google?




Unless you’ve been under a rock or in some cave for the last year you’ve probably heard of Twitter. Put succinctly, Twitter is a 140 character micro-blogging service that allows you to follow other people on the network, and have them follow you in return. Really no different from any other blog-type service or network except for the 140 character limitation and the embedded follow and display functions that display on the user’s page.

Recently Twitter added a new level of functionality to its site, incorporating a search feature into the main page. The development had been announced in February, and many in the industry see the move as a step towards profitability and –possibly– a threat to Google’s status as the Lord of the Search Engines.

While Twitter is not at present a direct threat to Google, the addition of search functionality does put it squarely in the same arena as Facebook and Google. In addition to the search function, (which, it should be noted was always available at search.twitter.com, but as of March 6th has appeared on more user pages) Twitter is also adding a “trends” function that will display the most popular recent topics of site traffic. No doubt, Google and Facebook, which have both been looking for ways to expand their efforts in the social networking sphere, will take a long look at this development to see if they can innovate, copy or destroy.

“A search function offers opportunities to sell online advertising. For years there’s been a notion of capturing eyeballs and, once you have them on the site, leveraging that relationship for additional revenues,” Charles King, an analyst with Pund-IT Research, said in an interview. “I can see how it would work for certain people in an organization, but it can suck the time out of your day,” King said. “It’s not quite a defined benefit yet.”

Twitter has risen in prominence very rapidly, but with the increased popularity has come a few issues, particularly concerns over phishing vulnerabilities. Last year there was a widely-reported Twitter-based phishing campaign designed to steal account data with promises of an iPhone. Biz Stone, Twitter’s co-founder, cautioned that privacy issues surrounding text messages may arise in connection with Twitter in the future.

Wednesday, March 4, 2009

Sue Scheff: Slimed Online? Look for New Internet Book


Yesterday my co-author, John Dozier and I, announced our exciting new book that will be released in fall 2009 from Health Communications, Inc. Then I read this article that I could really identify with. Slimed Online from Portfolio.com.


Michael Fertik, CEO and Founder of ReputationDefender, was powerful force in helping these women fight for their online image. As a client of ReputationDefender, their services are priceless - although there seems to be many of these services popping up now, as the demand grows, I feel that in my experiences, the pioneer of these online reputation management companies start with ReputatationDefender.


Our new book, Google Bomb, will be a must read for anyone and everyone that works and plays online. From protecting your online profile and reputation, to keeping your kids safe, this new book is a must have - and can potentially help you from being a victim of wicked and evil keystrokes.


Years ago gossip was limited to a geographically area that you live in. Today gossip goes viral worldwide! Your one former friend is now a foe or a few clients out of years of a reputable business have decided to take revenge via e-venge! Take cover, Google Bomb can help you protect yourself.

Tuesday, February 24, 2009

Sue Scheff: Don't Let the Web Kill What You Love

By Michael Fertik

“It takes 20 years to build a reputation and five minutes to ruin it.”Warren Buffett said that, before the invention of the Internet.Now, in the information age, the statement has never been more truthful.That is why I started a business, ReputationDefender, that is all about protecting reputations.Your good name, and the reputations of your family, business, and everything you love, is valuable.So, when your neighbor, a customer, or a love interest plugs your name into a search engine, what will they find?

Anyone can come along and slam you online and if that happens, search results for your name might be dominated by negative, incomplete, or even false information.

A hostile online comment might represent the uncommon experience of a dissatisfied customer or disgruntled neighbor, but due to the structure of search engines, that single opinion can be greatly amplified and made to look like a universal point of view.You might fall victim to the sniping of an anonymous blogger or even a competitor posing as an angry customer.

It’s not only easy to publish half-truths, innuendo, and falsehoods on the Internet, it’s also easy to make them stick. Many people who publish negative web content know how to make it maximally destructive.

Lies, rumors, or memes take flight easily, getting repeated, added to, and generally magnified.

Even though some of these narratives are discovered to be false, very few of them get debunked as loudly as they are broadcasted in the first place.As a result, false content often becomes more visible on the web than, say, well-researched articles from reputable news sources.

It might seem illogical that bogus speculation can end up dominating searches for you, but that’s how a rumor mill works.A great strength of the Internet is that it gives everyone a voice.That’s also one of its dangers: it can endow fraudsters and idle speculators with the appearance of authority.

The danger is real. This does not mean you should stop using the Internet.

It means that you must proactively establish your accurate and positive presence on the web before there is a problem.

You need to maximize your control over what people find about you, before someone else does it for you.There are options. Companies have developed software solutions for online reputation protection.

ReputationDefender, which is now a partner with TheStreet.com network, is my company, and we do just that.Michael Fertik is the Founder and CEO of ReputationDefender, the online reputation management and privacy company.

Wednesday, February 18, 2009

Sue Scheff: Webinar from Education.com on Bullying


Bullying is part of your child’s life – find out how to reduce it in your neighborhood, at school, and online.
Wednesday, February 25, 2009 6:00 PM - 7:00 PM PST
The most recent data indicates that more than half of all school aged children are directly involved in bullying either as a bully or as a victim. Many more are affected by bullying as witnesses or accomplices. Bullying is an ‘equal opportunity’ issue affecting kids of all races, genders, and socio-economic statuses. While bullying is a serious and pervasive problem there is hope.


By learning the truth about bullying and taking action as a family, parents can help keep their kids safer and happier in their neighborhood, at school, and online.


Education.com and the American Association of School Administrators (AASA) invite all parents to participate in a powerful and free web seminar that will reveal common myths surrounding bullying, the real facts, and actions parents can take to reduce bullying. The web seminar will be delivered by renowned bullying expert Dr. Shelly Hymel, PhD who will present a highly interactive session with plenty of time devoted to answering participants’ questions. Don’t miss this event – chances are your child is experiencing bullying. This is your chance to find out how you can help.Click here to register today!


Wednesday, February 4, 2009

Sue Scheff: Middle School Survival Kit


Featuring real kids talking about real issues, this Emmy award-winning Connect With Kids series helps inspire communication between parents and their children about the challenges, pressures and influences every pre-teen faces. Making it easier to talk to your Middle-Schooler about today’s tough issues, this Middle School Survival Kit contains programs covering these timely topics: Internet Dangers, Drugs & Alcohol, Dating & Sex, Anxiety & Depression.

Friday, January 30, 2009

Sue Scheff: Parents Everywhere Podcasts!


Parents Everywhere is a great resource for parents! Suzette Boyette has developed a website offering Podcasts of great conversations with professionals, educators, authors, parents and more!



Learn More:
Parents Everywhere’s mission is to educate parents to be more effective so they may raise healthy families. Parents Everywhere envisions a world with effective parents who have powerful loving connections with their children. Children grow and flourish in supportive and peaceful homes. They become not who we want them to be, but who they are meant to be.
Founded in January 2007, Parents Everywhere first began as an idea to help parents in Central Florida become more understanding parents by attending workshops and classes. Within months, the passion for answering the need to give parents more tools in their ‘parenting toolbox’, evolved into an energy all it’s own. Others soon were just as excited to have a voice in sharing their expertise and helping families become stronger. By the end of the year, Parents Everywhere became more than just a company. It is a family whose entire focus is holistically enriching the family unit. This family now includes a dynamic group of truly special individuals who are experts in their fields and are constantly providing positive energy to keep the vision as a priority!
Today, Parents Everywhere connects people from all over the world (such as Ireland, the Ukraine, the Philippines, and Australia) to listen, to learn and to give. Parents are encouraged to listen to the Parents Everywhere Network of educational Internet radio shows/podcasts. With their own flair and unique personalities, our show hosts develop a special connection with their listeners. Each show discusses various topics that invite parents to truly listen and learn. It’s almost like visiting over a cup of coffee.
Parents are also given opportunities though the Parents Everywhere Resources to learn by attending local classes and workshops on various topics regarding parenting and family health. With fun and interactive sessions, parents become empowered with the much needed education they need to be more effective and loving. Their entire paradigm of parenting is shifted into a more positive direction. They also learn how to take time for not only themselves, but also time to reenergize their own marriages. Parents become whole again and thus, parent more effectively.
Finally, with the Parents Everywhere Foundation, parents have the chance to make a difference in their children’s lives and in their own communities. By sharing this powerful experience as a family, they change the life of others as well as their own. When they give, families see they do make a strong impact on the world; making differences that last a lifetime. We share with them the various ways they can give back by highlighting the fantastic organizations around our world.
The company is guided by the core values of honesty, integrity, and generosity. The parents are the source of inspiration and the children are the reason Parents Everywhere continues to grow all over the world. Help us spread the word and see what happens.
Parents Everywhere strengthens family connections with education.Listen. Learn. Give.

Thursday, January 29, 2009

Sue Scheff: What is Your Teen Posting in CyberSpace?


This is a very interesting article that will make parents think when safety trumps privacy - do you suspect your teen or tween is posting disturbing photos or communicating with questionable others? As a parent is is our responsibility to help keep our kids safe online. Having open lines of communication can help tremendously and helping them to understand the consequences of unflattering posts is critical.


We will spy on your teen’s website for you



More and more worried parents are resorting to using data-tracking services to keep up with what their teenagers are doing on the internet, writes Siobhan Cronin



Irish parents are the best in Europe at monitoring their kids on the internet. However, their kids are the least likely of all European children to turn to mum or dad for advice when something happens to them online.


These were the results of a recent survey by the European Commission into internet supervision by parents.


While our parents might be good at keeping tabs on their kids, cyber bullying is still on the increase, sometimes with tragic results.


Cork girl Leanne Wolfe’s horrific tales of bullying were revealed in her diary, days after her death by suicide last year.


Her sister later told of the nasty text messages and vicious internet entries which led Leanne to take her own life.


It is real-life stories like Leanne’s which have led thousands of American parents — and now a few hundred Irish ones — to resort to using a service that will keep tabs on what their children are reading, and uploading, on the web.


But it’s not just bullying that worries parents. Unfettered access to the web for our kids has also meant open access to them from anyone who is ‘roaming’ around in cyberspace.
This has led some parents to take the ultimate action — spying on their own children.


The founder of Reputation Defender, Michael Fertik, has been called to justify his online service: “Would you like to know your 16-year-old daughter is putting pictures of herself wearing only a bra on the web? Yes. People are not born with good judgment and it rarely develops by 15,” he says.


But another defence of Fertik’s service is, he claims, the prevalence of web bullying.


“When we were at school, we wrote mean notes to each other but you threw the piece of paper out the next day — now it’s on the internet wall forever,” he says.


Fertik’s solution, MyChild, scours the internet for all references to your child — by name, photography, screen name, or social network profiles.


For about €9.95 per month, the ‘online spy’ will send you a report of what your child has posted on the worldwide web.


Its approach is unashamedly tapping into parents’ paranoia: “Worried about bullies? Concerned that your teens’ friends and peers are posting inappropriate materials online,” the site asks.
Fertik, who says he has a “few hundred” Irish customers already, says his company grew out of a need to protect online privacy.


“Young people do the same things that they always did,” he points out. But now it’s on a wall on a web page. The internet is like a tattoo parlour.”


The firm, which started in his apartment in Kentucky, and now employs 65 staff servicing 35 countries, brought in revenues of $5.5m (€4.3m) this year.


He insists there is no “hacking” involved. His staff go through legitimate channels, but are simply better trained in the ways of teenage internet usage than most parents.


“We always encourage the parent to get the password — we don’t want to be spying on kids,” he adds.


One of the things that often causes concern among parents is the practice of their own lives being discussed on a website. “These things have always been discussed by children, but now it’s up there for everyone to see. Things like: ‘My parents are fighting’ or ‘I think they are going to get a divorce’.”


In pre-web days, we all had very intimate conversations with our peers about our home lives — either in person, or on the phone. Now it’s all on the internet, Fertik notes.


Once the offending material is identified, Reputation Defender can delete it, on the instructions of the parent, whether it involves comments, photographs or videos posted on social-networking sites, or on chat rooms or forums.


The service has become so popular that the company now offers packages to adults to manage search engine results, ‘reputation’ for career purposes, and general ‘privacy’ — so that you can stop sites selling your personal information to others.


But that very privacy is the reason that children’s rights organisations around the world have come out strongly against the practice.


Michael McLoughlin of Youthwork Ireland, which provides support and youth services for over 40,000 young people, says that while there may be some justification of the service for younger teens, this could become somewhat blurred when dealing with children of 16 or 17 years of age.
“At that stage in their lives they should really know what they are doing themselves,” he says. Youthwork Ireland is currently preparing guidelines for youth workers dealing with online bullying. “We try to tool them up on social networking, and try to improve the safety aspects.”
The ISPCC agrees that children need to be made aware of the risks of online networking. However, National Childline Manager Margie Roe says that while parents need to respect privacy and maintain trust, they also need to police their children if they think they might be in any danger.


“If a parent is concerned about their child, they have a right to protect them,” she says.


“They need to be careful they don’t damage the trust between them and their child, but if they feel their behaviour is in anyway unusual, or their child is disappearing a lot, then it could be justified.”


This would be particularly relevant if parents are concerned their children might be making plans to hook up with people they have only met online, says Margie.


Michael Fertik is adamant that he is not doing anything ethically wrong.


“If a kid is 18 or older, we won’t do it. Parents who are signing up for this feel they don’t know how to keep up with their kids and they don’t understand Facebook or Bebo.”


He says the children themselves have mastered the art of ‘multiple’ personalities, in order to make discovery of their sites more difficult, but Reputation Defender is on their case.


However, even Fertik’s own ’solution’ can be subject to unsavoury interference. The system flags a query when the last name of the parent does not match the child’s, prompting further requests from the applicant, before they are given information on the child’s use of the web.
Fertik’s attitude appears to be that online surveillance is now a necessary evil in our modern world.


“There is no medical privacy for kids, no legal privacy. We are not suggesting they shouldn’t be allowed use the internet, but it’s like driving a car — you want to make sure they know how to drive first.


“We are not spying on someone else’s kid. It’s a new day, the internet brings new threats, and we need new armour.”
- Siobhan Cronin

Saturday, January 24, 2009

Sue Scheff: Video Reputation Management - ReputationDefender


Do you feel the need to trust a professional service to monitor your online reputation protect your privacy, and maybe even use for civil and criminal lawsuits? ReelSEO’s Grant Crowell interviews Michael Fertik, CEO of ReputationDefender, about where automated tools are today with monitoring video online, what’s expected to improve with advances in technology, and what are some of the best ways people can go about monitoring and managing their ‘video reputation’ today.


Michael’s Bio


For some background, Michael Fertik’s company profile reads: “a repeat Internet entrepreneur and CEO with experience in technology and law. After law school, he clerked for Chief Judge Danny J. Boggs of the Sixth Circuit Court of Appeals of the United States. He is a graduate of Harvard College and Harvard Law School. In his capacity as CEO of ReputationDefender, Michael serves on the advisory board of The Internet Keep Safe Coalition (iKeepSafe), a non-profit that works for the health and safety of youth online.”


The following video clip features an roundtable panel discussion about online reputation management with Michael Fertik on “Digital Age” - WNYE/Ch 25 (NYC TV):

Monday, January 19, 2009

Sue Scheff: Promoting Citizen Leadership


One of the most important parts of any community is the local school system, and it’s easy for concerned parents and good citizens to become intimately involved in some important aspects of school decisions. Becoming involved with local schools helps decide the direction of the youth in your community, which is of the upmost importance for the success of any community system.


A simple way to begin your citizen school involvement is by attending school board meetings. School board meetings help decide most of the important aspects of a school’s future, including school curriculum, dress code policy, disciplinary measures, budgeting, hiring teachers, new school buildings, and a variety of other things. This is one the best ways to be a part of local school decision making, and if your school board is elected it allows you to vote on school board members while understanding the types of administrative issues that my affecting your kid. At the very least, attending school board meetings provides you with a better understanding of how to be a productive citizen in both the community and school system.


Many schools also seek volunteer help. This work could include anything from grading papers to providing transportation on school field trips. Most public school systems in this country are overcrowded and underfunded, so any volunteer work is looked upon favorably and can help the schools function better. In the end, maintaining the education of our younger generation is always a major part of a good citizen’s workload.


Another great way to get involved in education is organizing after school programs. Many schools have after school programs that they coordinate with volunteers designed to give kids something productive to do after school. Keeping kids out of trouble after school and stimulating them with meaningful work is an excellent way to promote community involvement and healthy learning. Studies show that kids who participate in afterschool programs and extracurricular activities are much more likely to succeed in school then those who don’t.
Become part of your government. Click here.

Thursday, January 15, 2009

How To Protect, Fix Your Online Reputation

Jan. 10, 2009
New York

(CBS) Did you ever "google" yourself and find something negative?

It should worry you. Just one negative posting can cost you a job

It's estimated that more than 70 percent of employers do a Web search on job applicants as part of their hiring procedures. More than half of them admit to not bringing someone on board because of negative information they found online.

It could be something you posted years ago, or something put into cyberspace by someone you know - or even a perfect stranger.

What can you do about it?

Michael Fertik, founder of ReputationDefender.com, had some advice on The Early Show Saturday Edition.

Fertik says he started the business two years ago with one person. He now has 60 employees. His service costs about $10 a month.

Fertik told substitute co-anchor Seth Doane that safeguarding your online reputation is “as important as your credit score nowadays. Every life transaction that you have, whether you’re looking for a job, you’re looking for romance, you’re looking for a friend - people are gonna look you up on the Web and make conclusions based on what they find.

"One random, idiosyncratic piece of content about you on the Web could dominate your Google results forever," he said. "It's such an issue: It affects people who are undeserving, people who are sort of using bad judgment, all kinds of different people."

What's worse, legal recourse is murky at best, Fertik observed, saying, "The law hasn't caught up yet with privacy. The Internet has really changed the privacy landscape in a big way and the law hasn't yet caught up with it. It's lagging behind, so far."

Fertik stressed that, "You have to be on top of your (online) reputation. It's not about narcissism. It’s about your personal brand. Especially in a down economy, people are looking you up, they’re making decisions. They're denying you a job unless they find something really good about you on the Web."

He had three key pieces of advice:

First, never let anyone set up your reputation online. Establish yourself online to create a clear and positive image of you. Don't wait for someone else to destroy it. Use what he calls "Google insurance": Create a profile on something like Facebook that's positive and tasteful. Claim the real estate on your name. What is said about you on the Web isn't a function of you living a righteous life: Anyone can say something bad about you. "Write your own history," he recommended.

Second, if there's a problem with your online reputation, you have to find it. Constantly monitor the Web. Search for full names, usernames, etc. Be on top of the game. Go deep into the Internet to Web sites that aren't indexed by Google: "The deep Web - Facebook, MySpace, the pages where the content really starts to generate and become problematic."

"Monitor yourself assiduously," Fertik told Doane.

Third: The longer it's there, the more it spreads and can be archived. If you see a problem, deal with it quickly. Get in touch with people and tell them to stop, in a kind and thoughtful way, without getting a lawyer involved right away. Reach them on a human level. If you want professional help, companies such as ReputationDefender are available. As Fertik told Doane, "Nip it in the bud before it spreads and gets mirrored and replicated. If you can't do it, you want to hire the pros."

If you do find something bad about yourself, how do you get it offline?
"Sometimes," Fertik responded to Doane, "what we do is, we overwhelm the 'bad' with good to make sure that when people look you up, they see what you want them to see, they see your good videos, not necessarily the (bad ones)."

Wednesday, January 7, 2009

Sue Scheff: ReputationDefender - My Good Name Protector ReputationDefender Raises $2.6M In 1st Round

Redwood City's ReputationDefender has raised $2.6M in 1st-round funding. The startup aims to sell online name-monitoring and protection services. The idea is that with all the social networks, blogs, etc. it is getting more and more common to find pictures or comments of oneself on the net. ReputationDefender pitches plans to get such comments taken down.

ReputationDefender says it made $1.2M in revenue in 2007. It sells four versions of its web reputation management services: MyChild, MyReputation, MyPrivacy and MyEdge. Services include a monthly report on what is said about a customer on the Internet and they can pay to have ReputationDefender help take negative items down or put up positive information.

Read entire article here.